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A complete guide to copywriting. Includes proven frameworks, templates and more.

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What exactly is copywriting? Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action.

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From SEO to content marketing to even link building…I’ve created a lot of guides over the past twelve months about traffic acquisition. But what I haven’t touched on much is the topic of optimizing your site for conversions. One way to do this is by modifying elements on your web page, and

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This is the ultimate guide to writing AWESOME copy. So if you want: More traffic. More leads. More sales. Then you'll love the actionable copywriting tips in this …

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The second reason that writing quickly is important for copywriting is because when you write quickly, you use the emotional side of your brain rather than the logical one. The QuickSprout Guide cites a study that concluded shorter paragraphs attract more eyes than longer paragraphs.

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