User Research stems from existing research techniques which have been adjusted specially to align to User Experience goals. It identifies user needs, motivations and attitudes that inform the development of a solution. From the insights you can understand why and how a user would interact…

If you're new to the world of ecommerce or online marketing in general, you've likely heard about search engine optimization (SEO). In a world where the majority of online traffic stems from a string of text typed into a search box…

Oct 17, 2018 … In this Complete Beginner's Guide, readers will get a head start on how to use design research techniques in their work, and improve …

Successful products are created by designers that know their users. Everyone else is designing in the dark. on But with all the possible user research methods available, how do you select the right user research techniques?

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May 28, 2017 … user experience design is facing a wave of interest from the public. In response to the increased interest, we have developed a multi part …

Jan 20, 2016 … Know the techniques, processes, and useful tools for user research & usability testing. Focused on everyday design practice.

The scope of the user journey map can vary from the high-level map which shows end-to-end experience to a more detailed map that focuses on Products we design need to mirror the state of mind of our users. When we consider a user's emotional state, this knowledge will help us to connect…

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UX research – or as it’s sometimes called, design research – informs our work, improves our understanding, and validates our decisions in the design process. In this Complete Beginner’s Guide, readers will get a head start on how to use design research techniques in their work, and improve experiences for all users.

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Sep 4, 2018 … User research is the reality check every project needs. Here's our guide to why you should be doing it — and how to get started.

A quick note on quantitative vs. qualitative data. Quantitative data is numeric and is analysed using mathematical methods. qualitative data is non-numeric, descriptive in nature and is analysed using themes or categories.

We look at the many elements of user research, from interviews and studies to heat mapping and surveys. After this, you should have a great idea on how to improve the experiences of all users.

Sep 7, 2017 … While you may not realistically have time or resources to put to use a full range of research methods in your specific project, research is crucial …

User research is the reality check every project needs. Here’s our guide to why you should be doing it — and how to get started.