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Sep 17, 2018 … Established in 2009, Uber needs little introduction for good and bad reasons. It was the first ride-share and ride-hail company, becoming the …

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Uber has relaunched its brand, with a new logo, identity, app icons, and site designs. One of the most well-known startups in the world, and not always for the right reasons—with allegations ranging from unfair business practices, to assaults on customers—it's essential for the company that it

Sep 25, 2018 … Uber's new logo reflects the company's new-found focus on safety as much … Uber's brand identity continued to shift, and in 2013 the company …

Uber’s new app icons, for riders (left) and partners (right). Attempting to build a brand narrative, Uber is now talking about ‘bits’ and ‘atoms’.

Feb 3, 2016 … Uber has relaunched its brand, with a new logo, identity, app icons, and site designs. One of the most well-known startups in the world, and not …

Sep 25, 2018 … Uber's new logo reflects the company's new-found focus on safety as much … Uber's brand identity continued to shift, and in 2013 the company …

Sep 12, 2018 … Less than three years after rebranding, Uber has a new logo and … [Image: courtesy Wolff Olins] Starting with a draft logo, Wolff Olins and …

17 Mar 2015 — Drizly, the technology company powering fast, convenient beer, wine and liquor delivery for consumers and businesses across the U.S., re-launched with a new brand identity and a complete re-imagination of the liquor store shopping experience.

With our company’s growth and new direction, we need a brand identity that is efficient to use, flexible across applications, and able to feature localized content in a globally consistent way.

A tech startup turned global mobility platform in eight short years: that deserves a holistic brand system that's instantly recognizable, works around the world, and …

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Accessibility. We're a brand for everyone. The high contrast of black and white makes our text as Safety blue is unique to Uber. We use it sparingly to call out moments of support, assurance, and Our global tone of voice focuses on the mindset we share with our users: we see the world as it could…